media guerrilla

Updates from April, 2009

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  Next Third Thursday’s “Groundswell”

  mike manuel 11:34 pm on May 7, 2008 | 0 Permalink
  Tags: groundswell, sncr (3), third thursday

  

  So, you may have noticed there’s this little lime green book bubbling up everywhere called “Groundswell,” and my hunch is that if you read this blog, you’re probably already reading this book too. At very least, you’re familiar with the book’s co-authors, Charlene Li and Josh Bernoff, both are long-time industry analysts for Forrester Research, and generally speaking, are pretty smart folks when it comes to analyzing the adoption and application of social media in business.

  It’s with this in mind that SNCR and the organizers of Third Thursday - Silicon Valley have invited Charlene to come in and speak at our next meetup about what the Groundswell is, how it’s impacting businesses today, and perhaps highlight some of the recent research and case studies she and Josh share in their book.

  If you’re in the midst of formulating your own social media strategy, this is one of those must-attend talks.

  Our discussion with Charlene is set for next Thursday, May 15 at 6:30 p.m. in downtown Palo Alto. Details are on the Third Thursday Meetup page. We’ve just about reached our capacity max for this event, so please RSVP soon if you’d like to join us; oh, and bring your Groundswell book.

   

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  Third Thursday: “Platforms” Talk

  mike manuel 9:02 pm on July 18, 2007 | 0 Permalink
  

  Another Third Thursday approaches, tomorrow in fact. This month we’ve roped in guest speakers Josh Hallett (Hyku) and Alex Kim (SolutionSet) to talk with us about the ins and outs of building web platforms for conversations and “what you need to know so you don’t get run over by IT,” as Josh so aptly put it. As always, it’ll be a lively discussion.

  RSVP via our Meetup page or Upcoming. We’ve also recently created a Third Thursday Facebook group. Also, the universe allowing, we should have a live Ustream of tomorrow’s discussion that will be simulcast in Second Life.

  Update: The Ustream feed will be live here at 7PM Pacific.

  Technorati Tags: conversation, newmedia, siliconvalley, socialmedia, thirdthursday

   
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  Podtech Talks “Pressroom of the Future”

  mike manuel 8:55 am on May 18, 2007 | 0 Permalink
  

  Another great Third Thursday meetup last night. Our guest speaker was Podtech’s John Furrier who, among other things, shared his thoughts on the recent Podtech BlogHuas at CES and discussed how projects like this are indicative of bigger possibilities for newsrooms at special events. Jeremiah Owyang captured a live stream of our talk, check it out.

  Thanks to all that attended. June’s meetup will be on the topic of citizen journalism - we think. Details will be posted to the Third Thursday Meetup page shortly. BTW, if you have ideas for speakers or topics, let me know, we’ve got some great stuff on the horizon, but we’re always looking for new topics, new voices….

  Technorati Tags: socialmedia, podtech, john+furrier, thirdthursday

   
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  @ PR Online Convergence, Third Thursday

  mike manuel 2:35 pm on May 17, 2007 | 1 Permalink
  

  Man, days like today make living and working on the left coast worth the price of admission….

  I spent the first half in Studio City, talking along side Sally Falkow, Phil Gomes, Brian Solis, Eric Schwartzman, and a host of other industry friends and peers at the inaugural PR Online Convergence conference. It’s always good to hear these guys color and contextual-ize new media and its impact on PR. My thanks and congrats to John Gerstner for pulling this together.

  Now I’m returning north for tonight’s Third Thursday meetup where we’ll be speaking with Podtech’s John Furrier. Blog posts, photos and maybe a few podcasts to come. Good times….

  Technorati Tags: brian solis, california, eric schwartzman, phil gomes, pr online convergence, sally falkow, thirdthursday

   
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  Third Thursday: Social Media Measurement

  mike manuel 11:32 pm on February 12, 2007 | 2 Permalink
  

  Just a quick Third Thursday update: Measurement has long been the achilles heal of communication and marketing programs so we’re returning to Palo Alto this week to talk about measurement - specifically, social media measurement - with folks from Nielsen Buzzmetrics, Buzzlogic, OpenMind, and Biz360. SNCR’s Jen McClure will be leading the discussion.

  Details are on the meetup page, hope to see you there.

  Also Read:
  
  Social Media Measurement (Jeremiah Owyang/Podtech)

  Technorati Tags: meetup, social+media+measurement, silicon valley, thirdthursday

   
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  Third Thursday Raises Stink

  mike manuel 8:52 pm on January 20, 2007 | 2 Permalink
  

  A new year of Third Thursday meetups kicked off earlier this week, the topic was the social media press release. A quick thanks to our guest speakers: Shel Holtz, Brian Solis, Tom Foremski, and Joel Tesch. Also, special thanks to Chris Heuer for leading the discussion. It was a good introductory chat. The entire thing was recorded as part of the ongoing NMRCast series, you can grab the feed over here.

  Of course, if you haven’t seen this already, Stowe Boyd thinks our talk just proves (to him) that PR folks still have a lot to learn about social media, and he says so in a kick-to-the-nuts sort of way.

  He makes some valid points, the kind those of us stuck inside the PR echo chamber need to hear from time-to-time. I’ll give him that, but I also think Stowe makes some bullshit assumptions about the PR industry and the changes many of us are already working to incite. For example, why he misses (or dismisses) efforts to form a standard PR microformat for press releases (i.e., hrelease) in his diatribe about the social media press release is, well, strange to say the least….

  Read Chris Heuer’s retort for balance. Brian’s too.

  Update: Stowe responds point-for-point to the link hords. A must-read for anyone following this debate.

  Technorati Tags: socialmediapressrelease, thirdthursday

   
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  Third Thursday Returns This Week

  mike manuel 7:58 pm on January 15, 2007 | 3 Permalink
  

  A new year of Third Thursday meetups gets underway this week. With the help of some new friends (which I’ll explain in a sec) we’ve lined up a kick butt panel of speakers to talk about the Social Media Press Release, folks like Tom Foremski, Chris Heuer and Brian Solis, certainly some of the most active contributors to this industry project so far. Joel Tesch with Business Wire has also agreed to talk, so we’ll be approaching this subject from multiple perspectives, which I think is needed….

  Also, on a related note, beginning this year we’re changing things up a bit: First off, we’re moving Third Thursdays up to SF. We’ll be hosting things at Shine. This is long over due, we know, we always intended to alternate our meetups between Palo Alto and SF, it was just a challenge finding an SF venue, but we found one…which leads me to another change, an exciting one:

  We’re teaming up with the Social Media Club and the Society of New Communications Research (SNCR) to co-produce Third Thursdays beginning this year (beginning this week actually). This just makes sense, for multiple reasons, not least of which is that our groups are each trying to raise awareness and understanding of social media and its practical application in various industries. With Third Thursdays, we’re focusing our energy on the use of social media in PR and marketing and this new partnership just brings a collection of resources together to make sure YOU get the most of it. It’s good stuff, I’m glad we could team up like this. We’ll talk a little more about things Thursday night.

  Details are on the meetup page. Hope to see you there.

  Third Thursday background

  Social Media Release background

  Technorati Tags: brian solis, businesswire, chris heuer, joel tesch, sncr, socialmedia, socialmediaclub, socialmediapressrelease, thirdthursday, tom foremski

   
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  Third Monday Debuts

  mike manuel 9:24 pm on September 25, 2006 | Comments Off Permalink
  

  

  Awesome, it looks like the debut of Third Monday in Ottawa was a success, nearly 40 marketing and PR pros packed into a local watering hole to hear Shel Israel speak.

  Congrats to Joe Thornley and his team of organizers.  Next up, Third Tuesday Toronto.

  Also See:
  
  Third Thursday

  Technorati Tags: marketing, PR, thirdtuesday, socialmedia, thirdmonday, thirdthursday

   
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  Third Thursday: Open Source Marketing

  mike manuel 5:14 pm on September 20, 2006 | 1 Permalink
  

  

  For our next Third Thursday meetup (tomorrow night), we’ll be talking about open source marketing. 

  We’ve invited Asa Dotzler, community coordinator for Mozilla, to join us and talk about his work on the Spread Firefox project. 

  For many marketers, especially those in tech, the Spread Firefox project is considered *the* case study in successful customer evangelism and word-of-mouth marketing.  There’s much, much more, however, behind the success of Firefox than savvy marketing strategies and tactics, and we’ll be talking with Asa about what it takes to cultivate and empower communities, also what role social media plays in the Spread Firefox campaign.

  Meetup details are here if you’re interested in attending.  Hope to see you there!

  Technorati Tags: asa+dotzler, mozilla, spread+firefox, thirdthursday

   
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  4th Third Thursday? Podcasting Focus

  mike manuel 10:39 am on July 11, 2006 | 6 Permalink
  

  
  Yep, you read that right. Our next Third Thursday meetup will be on the fourth Thursday of this month (July 27th).  This next one will dive into podcasting in the context of PR and marketing, and we’ll be looking at things from a coupla different angles, including podcast production (from a producer’s standpoint), advertising on podcasts and marketing to/with podcasters. 
  

  And if that ain’t enough podcasting for you, we’ll be podcasting the entire talk.  Phil Gomes, the host of Edelman’s earSHOT podcast will be leading the discussion and he’ll be updating the meetup page with our speaker lineup here shortly.  Hope to see you there.

  Technorati Tags: Podcasts, phil+gomes, socialmedia, ThirdThursday

   
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  3rd Third Thursday Next Thursday

  mike manuel 3:01 pm on June 7, 2006 | 3 Permalink
  

  A week from today we’ll be hosting our next Third Thursday meetup at F&As in downtown Palo Alto. Early response and interest in this meetup series has been amazing, we currently have 200+ PR, marketing and business folks registered through our Meetup page, and we’ve been averaging about 75 attendees per event so far.

  We’ve also started talking with a few folks outside of the Bay Area (and the country actually) who have expressed interest in bringing Third Thursday-like meetups to their cities, which is pretty cool, given we’re just getting off the ground with this thing. Hopefully we’ll have more to share on this soon.

  Next Thursday we’re going to talk about community building strategies and tactics with folks from SAP and Linden Labs (the makers of Second Life). Eastwick’s Giovanni Rodriguez will be leading the discussion. We’ll be kicking things off at 7PM, details are on the Meetup page. Hope to see you there….

  Update: Dave Roberts, “Community Cruise Director” for Vyatta will be joining our panel.

  Third Thursday Background

  Technorati Tags: community, Eastwick, Giovanni Rodriguez, PR, ThirdThursday

   
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  PR for the Commons?

  mike manuel 5:34 pm on May 10, 2006 | 5 Permalink
  

  The Third Thursday posse recently met with Media Survey’s Sam Whitmore to record a podcast for Tech Media This Week (listen here). In the interview, Sam asks: are we, the organizers, giving away a short-term business advantage by creating an event where we’re openly discussing and sharing the social media secret sauce? I won’t dig into our response here, give it a listen, but I will say our discussion around open source public relations is very interesting….

  Related Posts:
  
  Third Thursday: Corp Blogs Unplugged

  Technorati Tags: Giovanni Rodriguez, Jeremy Pepper, MediaSurvey, Phil Gomes, PR, Sam Whitmore, ThirdThursday