Tech Know-How, A New Media Must-Have
Geesh, you know, I consider myself relatively deft when it comes to the technical production and implementation of certain new media tools, but this week was *such* a kick in the balls. About mid-week I was neck deep on three projects and I just caught myself looking at my workflow and the to-do stack and thinking “there’s no f*cking way the normal flak is sweating codecs for a screencast, or ESRB-based comment filters or unresolved DNS server issues on a client’s blog domain.”
Don’t get me wrong, I dig this stuff, I’m just reminded that social media work, particularly media production, still requires a level of technical know-how that stretches the average bear’s brain, or at very least the average guerrilla’s….
Technorati Tags: pr, socialmedia, technology
