Nov 29, 20062
PR Tool Talk
Earlier this morning I sat on an PRSA panel about technology in PR, you know, something I clearly have a lot of opinions about. A quick thanks to Mason Cole for organizing this gig and allowing me to share my sick knowledge of acronyms. I won’t rehash the talk here, I think PRSA will have audio available shortly. What I will say is that it’s easy to be enamored with shiny new technologies and tools, especially right now, but it’s much harder to determine where these things can be intelligently (and practically) applied in a comms program. Experimentation is good, but utility is the goal.
Technorati Tags: prsa, socialmedia, technology
