media guerrilla

I guess the rumors weren’t off
base after all – O’Dwyer’s (sub req’d) reports today that Google has brought in LA-based
CarryOn Communications to handle PR for its enterprise unit.

“CarryOn VP Sarah Evans told
O’Dwyer’s the firm is handling PR for the enterprise unit as one of the
company’s first outside agencies.”

It’s probably considered a smaller piece of
Google’s overall search business, but a move that nonetheless signals a shift in the company’s all-in-house marketing strategy.

[Via Jeremy
Pepper]