My Two Cents: Social Media Newsroom
Todd Defren’s at it again, this time with the Social Media Newsroom.
And again, like with the Social Media Press Release, I can’t help but be a little indifferent to it all….
I like the way Todd’s vision of the new newsroom breathes life back into a fairly tired corporate channel. For too long, I think companies have either approached their newsrooms as info graveyards, the place where corporate collateral goes to die once its utility is exhausted, or they’ve treated newsrooms like glorified shoeboxes where a mixed bag of content lives, most of which is useless, but some of which is useful stuff - if you can find it.
So, yeah, a healthy argument can be made that corporate newsrooms can and should have more utility and value for a company’s customers, partners, investors, media, etc.., I just don’t get the sense that these audiences consider this much of a pain right now, especially when third-party resources like Yahoo! Finance, Google News Alerts and Technorati Watchlists get the job done rather easily (oh, and for free). Thus, my indifference….
Regardless of this, there’s still value in forcing people to re-think their assumptions and their approaches to pretty much everything these days, including the newsroom, so my hat’s off to Todd for doing this (again).
Technorati Tags: pr, socialmedianewsroom, socialmediapressrelease, todd defren
