Apple’s Campus Life Blog
Apple appears to be testing the blogging waters with a relatively new online effort geared toward college students aptly called the "Campus Life Blog." It’s a nice example of how companies can — and should — be thinking about verticalized blogging strategies for different audiences.
Oddly, the blog doesn’t allow comments or trackbacks, but it’s been active since late November and a quick Technorati search shows that it’s been operating rather quietly in the blogosphere thus far.
Apple’s new student blog is IMO the perfect medium for communicating with an 18-24-year-old demographic that’s extremely Web savvy and arguably impervious to pretty much all other forms of corporate marketing. The lack of comments on the Campus Life Blog removes some of the inherent community building advantages of a blog, but I would still consider this a step in the right direction.
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