media guerrilla

A friend sent me this AdWeek article, it’s a contributed piece from an agency exec on the fleeting utility of RFPs. It’s one of those write-ups you read, nodding your head in agreement throughout, only to conclude, sadly, that things will never change….

“The fact of the matter is that the pitch process no longer works, for clients or agencies. As with so many other vestiges of our rapidly changing industry, it is time to abandon the RFP.”

This is something I want to dig into more, especially in the context of social media business pitches and projects. More to come once I can clear out all the post-vacation muck.

Technorati Tags: adweek, marketing business, RFP