24-Hour News Cycle (R.I.P)
I got suckered recently (a subject for another post) into a cheesemo teleseminar on media trends. In it, one of the brilliant speakers proclaimed with confidence that the world’s media still operate within a 24-hour news cycle. Heh? What world is that? It ain’t mine jack….in mine, the news cycle takes 90 seconds:
+1 second to hit publish
+2 seconds for a blog to refresh
+3 seconds for feed readers to update
+4 seconds to email, link, tag, rank, or rate a blog post
+5 seconds for readers to form an opinion and/or leave a comment
+1 minute for Technorati to register a server ping, crawl and index a blog post
+8 seconds for alerts, watchlists and saved searches to propagate
+4 seconds for a blog post to plateau, amplify or disappear
+2 seconds for this cycle to repeat from the beginning
+1 second to realize the world’s changing…
Update: via Josh Hallett – “In a 24-hour news cycle there are a total of 960 unique, 90-second news cycles.”
Technorati Tags: blogs, communication, media, news cycle, pr
hyku | blog - Josh Hallett 7:09 am on February 13, 2007 Permalink
Mike Manuel Describes the 90-Second News Cycle
In a great post, Mike Manuel provides the chronology of the 90-second news cycle we now live in: +1 second to hit publish +2 seconds for a blog to refresh +3 seconds for feed readers to update +4 seconds to…
ggwfung 9:10 pm on February 13, 2007 Permalink
media organisations are faced with the fact that the world does run 24/7. Locally, things have a sleep cycle, but globally, it just churns on.
go cnn – media centres round the globe.
ggw
Fritz 3:19 pm on February 15, 2007 Permalink
CNN provides “breaking news” throughout the day, but my local papers still publish their main web editions in the middle of the night, with only minor updates during the day. In the meantime, my blogroll is updated about every 90 seconds. There’s very little that ends up as popular link bait.
Dan Greenfield 12:47 pm on February 16, 2007 Permalink
I read awhile back in the New York Times about a research paper, “The Dynamics of Information Access on the Web.” Apparently “36 hours is the amount of time it takes for half of the total readership of an [online] article to have read it.” In other words, stories have a 36 hour shelf life.
According to the report, readers read in “bursts” and do not read articles evenly throughout the day. These bursts may explain why “readership rates don’t drop off precipitously for particular articles after a few hours.”
So maybe the 24 hour newscycle is actually 36 hours. And apparently we either gained 12 hours or 35 hours and 58 minutes and 30 seconds.
Ike 3:40 pm on April 5, 2007 Permalink
Not do dish on Hallett, but I disagree.
There are 86,400 “ninety-second news cycles” every day. And there are 90 of them running concurrently at any given time.
;)