PlayStation’s This Week’s PRWeek Cover Story
Aarti Shah with PRWeek pens this week’s cover story (PDF) on client Sony PlayStation. The piece is a bit of a case study that recounts some of the company’s fairly well-known missteps over the years, but more importantly, it digs into PlayStation’s rebound and recovery efforts the last 18 months — and how their social media strategy is leading the way.
“After a huge misstep in the blogosphere, Sony PlayStation has come back with a plan to engage consumers and win back trust.”
If you’ve been reading this blog for a while, you’ll know I’m a big believer that our industry *desperately* needs more case studies. I started to talk about this program for the first time earlier this year at the NewComm Forum. This cover story peels back another layer, and we’ll continue to share more leading into the fall at a handful of industry speaking gigs including the PRSA International Conference in October.
And yes, before you ask, that’s exactly how I sit in all my client meetings. Enjoy.
Related Links:
Submit Now! 2008 SNCR Excellence in New Communications Awards
[Photo credit: PRWeek - Cross Posted to Voce Nation]
2 Comments, Comment or Ping
Tac Anderson
Congrats Mike, that’s exciting. And I couldn’t agree more, more case studies! I also think we should put an expiration date on case studies that can be used at conferences. While we’re at it, it would also be nice to put in a clause that says you (or your company) had to be personally involved in the case study
(OK dismounting from horse now.)
Aug 12th, 2008
Mike Manuel
thanks tac, yeah, we definitely need *new* case studies, i think we’re all fatiguing on dell, gm, southwest, and the like.
Aug 12th, 2008
Reply to “PlayStation’s This Week’s PRWeek Cover Story”