You social pages must be born at the same time with your website or business and they must grow together. Social marketing plays an important role for your traffic and most of the time it represents 50% of your overall traffic. It’s just that everyone uses social media and it’s a lot easier to target specific niches. I recommend the following read…
6 Reasons Why Your Business NEEDS Social Media Marketing
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts.
But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes you do — and here are some of the most compelling reasons why: Read more…
Now we see that having a social fortress is very beneficial to us. The first step is to create those accounts, optimize them and start engaging with people that are interested in your niche. Let’s say that your niche is related to selling sports shoes.
Start by joining Sports groups or Seller groups and engage with te community in a friendly way, “Hey! That’s interesting. Look at what I like” people will add you, after a while, you will form your own group and so you will bring awareness towards your product, brand or website.
The following is an article with a link at the title talking a bit about how to maintain and manage your social profiles:
This week we’re joined by Chris Lema. Chris is a Product Strategist, a people manager, a speaker, and a blogger. He also works with companies to help them build better software products, run better software development teams, improve their marketing messages, and bring their products to market.
In this episode Brian Gardner, Lauren Mancke, and Chris Lema discuss:
- Aligning your work with your areas of expertise
- Making a course correction in your career
- Defining leadership by difficult decisions
- Leveraging WordPress in your business
- Leadership that requires a move beyond good
- Taking the leap to achieving success
- Being sold on yourself to become the leader you were meant to be
After you get the hang of it and have a nice system that’s working well for you it’s time to invest some effort in order to improve it so that the number of conversions is rising or attract to attract more people. There’s always more to do and things to improve so never lay back. Some entrepreneurs go as far as using psychology in order to understand people and what appeals to them.
How to Use Psychology to Maximize Social Engagement
What if there was a magic formula for social media marketing?
A formula that would allow you to snap your fingers while saying “Presto!” and have your audience instantly engaged with your content. Next thing you know, they follow, share, and leave comments.
Well, there is (sort of).
But instead of snapping your fingers, you use scientifically-backed psychological principles to maximize social engagement.
You can think of it as neuromarketing, defined as:
“the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques.”
I’ve been fascinated with neuroscience for a while. Why? Because this stuff just works.
One of my favorite resources to make was the one on consumer psychology Read more…
There’s a lot to say about Social Marketing, as a matter of fact, Social Marketing is a field in itself, definitely worth studying. It’s full of potential and can be a major boost for your business.